Whether you’re starting a new recruitment agency from scratch or giving the image and culture of your current firm a revamp, your company values can have a big impact on the shape of your agency.
Company values contribute to your organisation’s personality and influence how people in your business behave, so getting them right is vital. The values that you choose should work on both an individual level and from the top down, as you can’t expect your recruiters to uphold values that the management isn’t implementing in the wider business.
Let’s take a look at some examples of the kind of company values that will nurture success at your recruitment agency.
1. ‘Be the best’
When all is said and done, recruitment is about billing, hitting targets and doing everything you can to be the best at what you do, so building that message into your agency’s values is a no-brainer.
With the number of new recruitment agencies growing every year, you need to strive to be the number one agency within your niche; otherwise, you’ll get eaten up by the competition.
A value like ‘Be the best’ (or something similar that focuses on motivating competitiveness) will push both your company and recruiters to try and beat the competition every single day.
2. ‘Win together, celebrate together’
Although recruitment is competitive, you also want to encourage a company culture that makes people love coming to work every day. That’s why having a value that celebrates your employees is so important.
A value like ‘win together, celebrate together’ creates an upbeat, positive environment at your agency that’ll make it a great place to work. And if people love working at your agency, you’ll never have to worry about losing your top billers, and your competitors’ recruiters will come knocking on your door soon enough.
3. ‘Communication is key’
Your company values should encourage certain behaviours – and in recruitment, is there anything more important than good communication? Recruitment is a people business, so the more you can encourage your team to talk, the better.
So often in recruitment, opportunities are missed because of ineffective communication. Whether it’s a passive candidate who’s suddenly started looking for a new job or internal comms about a new sales strategy that’s getting positive results – encouraging everyone in your business to talk more will always improve business.
4. ‘Always be innovating’
Staying ahead of the curve is important for both your recruiters and the business more broadly. A company value that encourages innovation will push your recruiters to stay competitive by always trying out new things, refreshing how they search for candidates and developing their sales strategy on how they win new business.
With recruitment changing so rapidly, innovating every day at your agency is crucial. Whether you could be using a better CRM system, new sourcing tools, or even social media hacks, constantly innovating your business is the best way to stay ahead of your competition.
Content Marketer at Firefish Software.